Who is Gerhardt Fregien, you ask?
Gerhardt was the most awesome part of the Herald-Independent’s website. The H-I ran an advertisement in the left column of their page for the Medicine Shoppe on Monona Drive for about 350 years. And on that ad was a picture of Gerhardt Fregien, R.Ph.
I could count on visiting the Herald-Independentent website and find Gerhardt’s mug on every page. I often wondered how he had managed to monopolize that ad space for so long. I was thinking it was never going to change – that perhaps Gerhardt had struck some lifetime ad deal with the newspaper – but then it happened – I visited the Herald-Independent website a while back, and lo and behold – no Gerhardt Fregien, R.Ph., no Medicine Shoppe. Instead we get a college basketball bracket ad.
I realize that the tournament will end in a couple of weeks, and Gerhardt Fregien, R.Ph. may return, but I miss his reassuring presence on the H-I website. On a page littered with ads (14 at last count), Gerhardt ruled the page.
Until then, we can only dream of Gerhardt Fregien, R.Ph.