Where have you gone, Gerhardt Fregien, R.Ph.

I miss Gerhardt Fregien. He haunts my dreams.

Who is Gerhardt Fregien, you ask?

Gerhardt was the most awesome part of the Herald-Independent’s website. The H-I ran an advertisement in the left column of their page for the Medicine Shoppe on Monona Drive for about 350 years. And on that ad was a picture of Gerhardt Fregien, R.Ph.

I could count on visiting the Herald-Independentent website and find Gerhardt’s mug on every page. I often wondered how he had managed to monopolize that ad space for so long. I was thinking it was never going to change – that perhaps Gerhardt had struck some lifetime ad deal with the newspaper – but then it happened – I visited the Herald-Independent website a while back, and lo and behold – no Gerhardt Fregien, R.Ph., no Medicine Shoppe. Instead we get a college basketball bracket ad.

I realize that the tournament will end in a couple of weeks, and Gerhardt Fregien, R.Ph. may return, but I miss his reassuring presence on the H-I website. On a page littered with ads (14 at last count), Gerhardt ruled the page.

Until then, we can only dream of Gerhardt Fregien, R.Ph.


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  1. Snore

     /  March 25, 2011


  2. Evan Blackwell

     /  March 25, 2011

    I miss him too.

  3. Brianna

     /  October 13, 2012

    I agree with Anonymous there’s nothing arnuod Walmart to want to protect.I would argue the beer tent on 4th of July Weekend. This gives us access to alcohol and food the two essentials in life. And the inevitable bad music from the cover band may drive them away without a fight.Oh, and don’t forget the Carnies from the ride area. Those people are scary. I’d want them on my side in a brawl.

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